Advanced Business Topics I

The first half of the year includes the basics of an operational theory of management presented under the functions of planning, organizing, staffing, directing, and controlling. The emphasis is on the manager’s role in creating and maintaining an internal environment for performance. Cases are presented and discussed in detail. During the second half of the year, the course is designed to be an introduction to the study of the methods and institutions involved in the movement of goods and services from producers to customers. Marketing will enable students to understand the process, development, opportunities and strategies in developing a marketing mix. Emphasis will be placed on consumerism, social and legal aspects of the process, market understanding and decision-making. We will examine pricing, distribution, promotion and product policies.