Content. ! May 10, 2016. OK, we’re not crazy. Skip to main content Guides API Reference Tools Release Notes Blog. Head of Content, GatherContent. Is the user in the middle of a task? It helps us write clear and consistent content across teams and channels. Technical content uses organization, capitalization, and other formatting to help convey meaning. Templates. It’s not traditional in format or content. But before we jump in, what exactly is a content style guide? If you work at Mailchimp. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. Follow. April 8, 2015 6 minute read. Link your header to your department’s web page. This will become more critical as your in-house editorial team grows. Content at MailChimp takes many forms. So there you have it – all you need to build your own style guide and construct a cornerstone for your brand to ensure to better, more consistent content. Article Voice, tone and style: The whys, wheres and hows. … Robert Mills. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. Watch 57 Star 453 Fork 203 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Automate your workflow from idea to production. Set up and purchase ads for Facebook or Instagram without leaving your Mailchimp account. Mailchimp technical content is built from templates, which serve different purposes and readers. mailchimp / content-style-guide. H3: Get inspired and learn best practices. The short answer is: a lot. MailChimp Content Style Guide – MailChimp 2016. If an unordered list comprises more than 10 items, use a table instead. And also while it might not be as fast as well as easy as the marketers promise you, there’s in fact a lot of money to be made with blog writing and email marketing . Anja Wedberg. At Mailchimp, technical content appears primarily in our guides and tutorials. Please don’t. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Please use it as a reference when you’re writing for Mailchimp. The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. Customer Spotlight Personalizing Your App's Marketing with Mailchimp's API . We break a number of grammar rules for clarity. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Microsoft. We’re always working to make our content more accessible and usable to the widest possible audience. In 2018, only 39% of content marketers have a documented content marketing strategy. Here ’ s a rundown of the types of content we most often write, the functions they serve, and the teams that handle them. This is our company style guide. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. Some commonly included sections include: Voice and tone. Watch 57 Star 451 Fork 202 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. This can be a somewhat complicated challenge. HubSpot Voice and Tone. … While they can vary from a bullet-pointed one-sheet to Mailchimp’s sectioned document that’s long enough to warrant a TL;DR, they generally include a few key aspects. Onboarding experiences UserOnboard - All first-time UX teardowns. Creative Commons Attribution-NonCommercial 4.0 International License. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. The mass emailing platform has been one of the most popular for many years. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Plug in the header image at the top of your template.